Lauv has released his latest offering in time for Mental Health Awareness Month.
Following his Manila concert last week, the American pop singer unveiled the official video of his new single 'Sad Forever,' which made its live debut at the Smart Araneta Coliseum, after he'd written it on his flight over to the Philippines.
SAD FOREVER OUT MAY 31ST. ALL PROCEEDS GO TO ORGANIZATIONS THAT ARE WORKING TO END THE STIGMA AROUND MENTAL HEALTH XO 💙 pic.twitter.com/nuvgpzQgVR— lauv (@lauvsongs) May 30, 2019
In a tweet, Lauv reveals that all proceeds from 'Sad Forever' will be donated to organizations working to end the stigma around mental health. The 'I Like Me Better' singer-songwriter is also donating a partial amount of ticket sales made on his Asia Tour to the Wellbeing Cluster, a Philippine charity that promotes psychosocial and mental health programs in the humanitarian sector and workplace.
Stream the music video below.