LE SSERAFIM are set to return with their 2nd studio album, ‘PUREFLOW’ pt.1, on 22 May, marking a new chapter for the group following a wave of global momentum. Ahead of the record, the quintet will first drop the lead single 'CELEBRATION', which is out on 24 April.
‘PUREFLOW’ pt.1 depicts the changes and growth that come from recognising and confronting fear, while presenting a new perspective on what it means to be fearless. Alongside the announcement, a logo motion video for the new album was unveiled on HYBE LABELS’ YouTube channel, as well as SOURCE MUSIC and LE SSERAFIM’s official social media accounts.
Set against a soft blue backdrop and paired with an ethereal soundscape, the visual features the phrase “FOR WE ARE NOT FEARLESS, AND THEREFORE POWERFUL.” before “POWERFUL” remains and transforms into “PUREFLOW”, building on the same wordplay that shaped LE SSERAFIM’s own name as an anagram of "FEARLESS”.
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The upcoming lead single 'CELEBRATION' is described as an energetic, pulse-driven track with an addictive and uplifting sound, celebrating the moment of finding the inner strength to face change.
‘PUREFLOW’ pt.1 arrives seven months after the global success of SPAGHETTI. Its lead single, ‘SPAGHETTI (feat. j-hope of BTS),’ debuted at No. 50 on the Billboard Hot 100, marking the group’s third and highest career entry, while the album also entered the Billboard Global 200 at No. 6, alongside strong performances across the U.K. Official Singles Chart and Spotify’s Weekly Top Songs Global.
Through these milestones, LE SSERAFIM have continued to establish themselves as self-defined artists shaping their own narrative through creative autonomy.
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