As part of the World Wildlife Fund (WWF) Malaysia's campaign to raise awareness on the endangered Malayan tigers, advertising firm Leo Burnett and music agency Two AM Music Global have produced a track titled 'Score For Tigers'.
The addictive track features Malaysian rapper Bunga alongside singer Kucaimars. Bunga's producer Amzar Razqa also lent a hand in the creative direction of the song. 'Score For Tigers' will be used for a string of challenges on the short-video platform TikTok. Thus far, it has already been used by the National Malaysian Football Team alongside other local personalities.
You’ve cheered for your favourite football teams. But now, it's your turn to play defence for Harimau Malaya. Join the ##ScoreForTigers challenge♬ Promoted Music
"We knew it had to stand out from the clutter, yet convey the strong message of protecting our tigers," said Iska Hashim, the Executive Creative Director of Leo Burnett Malaysia.
"Two AM were game from day one, they took our guide lyrics and came back with a really infectious tune, especially the Harimau Malaya chorus."
Despite Malaysia's Enhanced Movement Control Order resulting in the song having to be produced remotely, the entire process went smoothly without a hitch. The music video was also filmed from the various artists' homes.
“This was my first time shooting a music video and recording my vocals remotely. I thought it was going to be difficult, but it ended up being really fun and exciting," shared Bunga.
"Many thanks to the team at WWF for allowing me to be part of the campaign spreading important information about the endangerment of our Malayan tigers."
Visit the WWF Malaysia website to learn more about the Score For Tigers campaign.
Listen to 'Score For Tigers' here: