Live Nation is setting its roots in the Philippines. 

In an announcement made on 25 April, the live entertainment company shared that they have launched Live Nation Philippines with the acquisition of Music Management International (MMI). With the new acquisition, Rhiza Pascua will be appointed the Managing Director for Live Nation Philippines. 

Live Nation Philippines is here! Become a member at: https://t.co/coeunAxuJK pic.twitter.com/ZOqzw0qggB

— Live Nation PH (@livenationph) April 25, 2022

“Over the years, MMI has delivered industry-leading world-class services to attract the biggest and best talent to the Philippines. Through the launch of Live Nation Philippines, the sky’s the limit, and we look forward to bringing even more of the globe’s biggest stars and connecting fans with the artists they love and the magic of live," says Pascua. 

Since their inception over three decades ago, MMI has been the Philippines' leading promoter, working with some of the world's biggest artists. In recent years, the company has produced shows by Dua Lipa,  Coldplay, Harry Styles, Madonna, and more.