NEWBEAT can't be suppressed, just like their 2nd pre-release single 'HICCUPS' — watch

NEWBEAT has dropped their second pre-release single, 'HICCUPS', ahead of their official debut and the release of their full-length album, RAW AND RAD, on 24 March.

'HICCUPS' brings a new nuance to the title, as the track describes a bodily signal that cannot be suppressed right before a hidden superpower is unleashed.

Jeon Yeoyeojeong, member of Beat Interactive’s fledgling K-pop group, shares, “‘HICCUPS’ feels like the moment when we finally break through the last barrier that was holding us back. From the very first time I heard it, I knew this song could fully express who we are.” 

This track follows the recent release of NEWBEAT’s first pre-release single, 'JeLLo (Sleepers)' which dropped on 8 March. 'HICCUPS' adds to NEWBEAT’s debut narrative of up-and-coming artists who are about to unleash their own stellar artistry and shine through.

'JeLLo (Sleepers)' started their artist story with the Korean title of the track, '힘숨찐 (him-soom-jjin)', which is an abbreviation for “a nerd or geek with hidden strength,” or someone who appears weak and ordinary on the outside but secretly holds extraordinary power. 'HICCUPS' takes listeners deeper into the group’s journey, hinting at the moment when NEWBEAT’s true strengths and talents will shine through. The members are excited to share the authentic and endearing start of their career, inviting fans to connect with a story they can truly relate to.

NEWBEAT member Choi Seohyun explains, “We captured the undeniable excitement and anticipation in this song—just like how NEWBEAT is standing on the brink of a brand-new beginning.”