Nike has officially announced LISA as its newest global partner, confirming the long-rumoured collaboration between the sportswear giant and one of K-pop’s most influential figures. The news was revealed via Nike’s own Welcome to the Family feature titled 5 Questions With International Icon LISA.
The interview places LISA “on set in Paris while shooting a Nike campaign,” immediately signalling the scale and global intent behind the deal. While Nike has not disclosed the financial terms or duration in detail, the brand describes the partnership as a long-term collaboration, positioning LISA alongside its global roster of cultural and athletic icons.
In the feature, LISA reflects on her personal history with the brand, sharing that one of her most vivid Nike memories dates back to her trainee days. She recalls saving her allowance to buy a pair of Nike Dunk Highs — a purchase tied closely to her early dance training and formative years before debuting with BLACKPINK. It’s a detail that underscores how the partnership is framed not as a sudden alignment, but one rooted in her long-standing relationship with movement, performance, and style.
Nike’s interview also offers insight into LISA’s current routine as a performer. She describes dance as her primary form of training, often spending long hours rehearsing choreography, while supplementing her schedule with Pilates, stretching, and light cardio. For LISA, physical discipline and creative expression are deeply intertwined — a perspective that fits squarely within Nike’s performance-meets-culture narrative.
Fashion and self-expression also take centre stage in the conversation. LISA speaks about how clothing allows her to show different sides of herself, whether on stage, in rehearsals, or off-duty. Nike echoes this sentiment, framing the partnership around individuality, confidence, and empowering women through sport and style.
The partnership marks a significant cultural moment for Nike, which has increasingly leaned into collaborations that sit beyond traditional sport, and for LISA, whose global influence spans music, fashion, and pop culture.
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