Olivia Marsh navigates the confusion of heartbreak with ‘Too Good to Be Bad’ — watch

Olivia Marsh puts out her single ‘Too Good to Be Bad’ that embodies the heartbreak of being addicted to someone who keeps breaking you.

"On again off again" is the perfect way to describe the cyclical pain of realising that a counterpart in a relationship is pulling away, as they detach from the love and affection that a relationship is meant to be overflowing with. They once made you feel cherished, but now their warmth has faded — leaving you torn between walking away and being unable to let go.

The conflict, confusion, and growing toxicity of the relationship are reflected through Olivia’s soft, airy vocals and the song’s haunting melody. The accompanying music video mirrors this darkness through its muted tones, visually embodying the sorrow and despair of the story. Olivia’s delicate, almost angelic presence reinforces her role as the wounded heart — a victim caught in the cycle of love and pain.

Olivia opens up about the meaning behind the song and the personal experiences that inspired the themes as she says, "This song began with looking back on myself in relationships. I tend to be led by the other person when I’m in love, often repeating the same patterns. Seeing myself from an outside perspective made me think, maybe it’s time for me to take the lead in love. That thought became the message of the song — I want to love in a way that feels true to myself."

With ‘Too Good to Be Bad’, Olivia Marsh cements her reputation as an artist unafraid to expose emotional vulnerability through captivating melodies and raw lyricism.