PUMA has teamed up once again with ROSÉ to introduce a graceful new addition to its iconic Speedcat family. The new Speedcat Etoile reimagines the classic motorsport-inspired sneaker with delicate satin-inspired details and a balletcore aesthetic.
The latest silhouette arrives in a soft pastel pink colourway, blending the Speedcat's signature low-profile shape with suede overlays, subtle sheen finishes, tonal branding, and ribbon laces designed to be tied into bows. The result is a feminine take on one of PUMA's most recognisable sneakers, reflecting the continued popularity of ballet-inspired fashion.
Fronted by global K-pop star ROSÉ, the campaign leans into themes of nostalgia and self-expression. The accompanying visuals place the BLACKPINK member among childhood keepsakes and personal mementos, presenting the Speedcat Etoile as a symbol of growth while celebrating individuality and confidence. The campaign's pastel palette represents "every version of you, from where you started to where you're going."
The release also marks another chapter in the resurgence of the Speedcat franchise. Since its return in 2024, the silhouette has evolved through refreshed colourways and new interpretations including the Speedcat Ballet, Speedcat Wedge, Speedcat Mule, and several limited-edition collaborations, helping cement its place as a contemporary streetwear staple.
The Speedcat Etoile will be available from 31 July via PUMA Singapore's online store and selected PUMA retailers.
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