ROSÉ continues to expand her cultural footprint beyond music, stepping into the spotlight as one of the faces of Levi’s global Behind Every Original campaign. The BLACKPINK main vocalist lends her presence to the brand’s latest celebration of individuality and self-expression, aligning seamlessly with a campaign rooted in authenticity and personal identity.
The campaign places emphasis on real moments and original voices, with ROSÉ alongside names like Doechii embodying the spirit of creativity and confidence that Levi’s has long championed. ROSÉ's involvement underscores her growing influence within fashion and global brand partnerships, reinforcing her status as a cultural figure whose reach extends well beyond the stage.
Her collaboration with Levi’s is already resonating with audiences online. ROSÉ's partnership with Levi’s just hit 1.3 million likes on Instagram, making it the only official Levi’s post to reach that milestone. That achievement underscores the powerful connection she has with fans, even within the world of global brand partnerships.
View this post on Instagram
ROSÉ has been a driving force in BLACKPINK since the group’s 2016 debut. As fans marked the popstar's 29th birthday, messages of support poured in across social media, with fellow members sharing celebratory posts and fans honouring her influence through charitable donations.
Taken together, Rosé’s role in Levi’s Behind Every Original campaign and her continued musical achievements reflect an artist in full command of her voice, identity, and impact — one whose originality resonates across music, fashion, and global culture.
Like what you read? Show our writer some love!
-