Shopee is giving aspiring musicians and songwriters in Singapore the chance to create the soundtrack for its next major shopping campaign.
On 20 July, the e-commerce platform unveiled #MyShopeeJingle, a nationwide competition inviting tertiary students to compose an original jingle for Shopee's upcoming 12.12 campaign. Beyond the chance to have their work featured in one of the brand's biggest annual marketing initiatives, the winning creator will also walk away with a S$10,000 cash prize and behind-the-scenes access to Shopee's recording and campaign production process.
The competition is also designed to give emerging creatives a pathway into the marketing industry. Alongside the grand prize, all three shortlisted finalists will receive internship opportunities with Shopee Marketing, allowing them to gain hands-on experience working on real campaigns.
"Shopee's catchy jingles have become an iconic part of our campaigns over the years. This time, we're handing the mic to the next generation of creators to provide an opportunity for them to showcase their creativity on a national platform while gaining industry exposure," said Geraldine Ho, Head of Marketing at Shopee Singapore. "We're excited to find out what fresh tunes they come up with and what the next 12.12 soundtrack will sound like."
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To bring the initiative directly to students, Shopee will also host campus activations throughout August at Nanyang Technological University (12 August), Singapore Institute of Technology (22 August), and Singapore Management University (26 August). Students will be able to record and submit their jingles on-site, snap photos at themed booths, enjoy complimentary matcha from Sugar Belly, and stand a chance to win prizes through Shopee's gachapon machine.
Submissions are open from 20 July to 31 August. Participants can enter individually or in teams of up to five by creating an original 15 to 30-second jingle that includes the words "Shopee" and "Buy Today, Get Today". Entries must feature original lyrics and melodies, while copyrighted music and AI-generated content are not eligible.
Following the submission period, three finalists will be selected for public voting on the Shopee app from 9 to 16 September, before the winner is announced on 1 October. Participants are also encouraged to share their entries on social media using #MyShopeeJingle and tag @Shopee_SG to rally support from friends and family.
Competition details:
- Submission period: 20 July – 31 August
- Public voting: 9 – 16 September
- Winner announcement: 1 October
- Grand prize: S$10,000 cash, a feature in Shopee's 12.12 campaign, behind-the-scenes production access, and internship opportunities for all three finalists.
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