The annual Google I/O is underway this week. This year, BandLab was featured in two presentations, marking the first time a Singaporean startup has been highlighted at the esteemed technology conference.
The free-to-use social music platform, owned by BandLab Technologies, started in 2015 and is a "social music platform that enables creators to make music and share the creative process with musicians and fans".
In the first presentation, BandLab was used a creative tool by Lad In A Battle, a US-based company, founded by James Orrigo, which uses art to cheer up children battling life-threatening illnesses. In one of its projects, Bridging Rooms Project, students used BandLab to elevate the spirit of a pediatric patient by "bringing his favourite things to life using video, art, & music".
The second was the creation of a dance track, 'We Need A Change'. Three artists from London, San Francisco and Los Angeles: Linah London, Se Hwang Kim and Andy Ryu, utilized the blue ribbon standard technology BandLab offers to work and record their song smoothly. The track ended up on a top 10 dance chart.
In an official release, CEO Meng Ru Kuok commented on this prestigious acheivement:
To be featured by Google as one of the global leaders in web and mobile audio is a tremendous honour. Google I/O is one the most prestigious tech events globally and being showcased is a strong endorsement that the work we are doing is making a difference – not just for musicians, but anyone who wants to express themselves through music.