SM Entertainment to launch new metaverse fan community platform 'KWANGYA CLUB'

ESTIMATED 
SM Entertainment to launch new metaverse fan community platform 'KWANGYA CLUB'

You can now join KWANGYA

In an announcement made on 24 June, SM Entertainment revealed that they are launching a new fan community platform for their metaverse brand 'KWANGYA'. Titled KWANGYA CLUB, the platform is a membership-based service that allows fans to connect and interact with their favourite artists. 

KWANGYA CLUB will give fans access to SM artists such NCT, Super Junior, Red Velvet, aespa, and more, but is said to expand to other K-pop idols and artists soon. There will also be two membership tiers: 'Basic,' which is free to everyone, and 'Ace' which is a paid tier that accepts members on an annual basis. 

KWANGYA CLUB will officially launch in July 2022. Until then, the platform is running a series of beta-run tests including 'Ace' recruitments for NCT DREAM and aespa.

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SM Entertainment are holding 'Ace' recruitments for NCT 127 and Red Velvet starting on 30 June at 2 PM KST via SMTOWN&STORE.

On 2 September, KWANGYA CLUB has officially been launched and is now available for download via the Apple App Store and the Google Play Store.

Through the app, members of the club will have access to a metaverse wallet where they can collect digital stamps during live concerts.