Soundcloud launches US$15M worth of initiatives to support musicians during coronavirus pandemic

Soundcloud launches US$15M worth of initiatives to support musicians during coronavirus pandemic

Soundcloud has unveiled a new raft of initiatives to support the music community in the times of COVID-19.

On Thursday (02/04), Soundcloud announced that it is investing more than US$15 million to support creators on the platform. This follows their previous wave of creator support from last week, which saw a resource guide for building careers, a livestreaming partnership with Twitch, 50% off Soundcloud Pro Limited subscriptions, and office hours with SoundCloud’s artist relations and marketing teams. 

"This felt like a good start, but we want to do more for the long term," Soundcloud CEO Kerry Trainor writes, addressing Souncloud's previous initiatives. 

"We understand our efforts here are no match for the care providers on the frontlines of this global crisis. But we will continue to look for ways to support our global SoundCloud community, so you can keep sharing music we can all turn to in these challenging times, and long into the future."

New direct fan-support button for all creators

Soundcloud created a button for your SoundCloud profile to connect your preferred way to receive direct fan support including Kickstarter, Patreon, Bandcamp, PayPal, and more. Learn how to get this live on your profile right now.

$5M in free promotional support for all creators to drive more plays on SoundCloud

For the rest of the year, Soundcloud will be giving away all of its Promote on Soundcloud inventory to help promote artists on the platform. Tag your SoundCloud uploads #GetMorePlays and Soundcloud's editorial team will select up to 5 artists per week to feature with promotion.

Immediate launch of Repost by Soundcloud, a new marketing and distribution service

Independent artists who want to take their career to the next level can now access professional marketing and monetization services, as well as industry-leading distribution features. Repost by SoundCloud is available to everyone, no play count thresholds. Learn more here.

$10M artist accelerator program to support independent creators’ career growth

Soundcloud committing $10M to help fuel the careers of independent artists upstreamed from Repost by SoundCloud into its artist services offering, Repost Select. Apply here