Spotify & BLACKPINK's JENNIE host 'Rubify' listening party in Seoul

On 27 February, JENNIE and Spotify welcomed 200 of her dedicated fans into Rubify to celebrate the BLACKPINK icon’s highly anticipated debut solo album, Ruby. Held in Seoul ahead of the 7 March album launch, the event brought fans up close and personal with JENNIE for a deeply immersive introduction to Ruby, bringing JENNIE’s artistic vision to life.

In addition to JENNIE personally introducing her album to fans and sharing heartfelt anecdotes about the creative process and emotions behind each track, fans were also treated to an exclusive first listen of Ruby.

“This album means everything to me—it’s my story, told through my voice and my vision,” shared JENNIE. “Shakespeare’s concept of the seven stages of life really resonated with me, so I wanted to explore those emotions—from innocence and love to power, reflection, and legacy. It felt like the perfect way to introduce myself as a solo artist and show every side of who I am. I was inspired by the play aspect, with the curtains revealing my next step in my career.”

Off stage, fans were welcomed to a Spotify experiential zone, carefully curated to further immerse them in JENNIE’s vision for Ruby. Here, they enjoyed picturesque photo spots to commemorate this one-of-a-kind event, and participated in a giveaway to redeem exclusive Rubify merchandise from Spotify. 

 

 

 

 

 

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“JENNIE’s solo journey has been incredible to watch,” said Jungjoo Park, Spotify’s Head of Music, South Korea. “Ruby is already proving to be a defining milestone, and it was an honour to be able to bring her enthusiastic fans together for this special event. We’re proud to help share this new chapter with the world, and remain committed to supporting Korean artists by providing them with a global platform, and fostering deeper connections with their fans.”

100 of the fans in attendance at Rubify were specially invited through a social media event hosted by Spotify to bring JENNIE’s most dedicated listeners to this unforgettable moment.