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Spotify taps BOYNEXTDOOR for RADAR KOREA, spotlighting next-gen K-pop

Spotify taps BOYNEXTDOOR for RADAR KOREA, spotlighting next-gen K-pop

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Rising K-oop group BOYNEXTDOOR have officially been named Spotify’s latest RADAR KOREA artist, joining a prestigious global program designed to spotlight emerging talent from around the world.

Launched in 2020, RADAR has become a powerful launchpad for breakout stars like Tyla, The Kid LAROI, and Doechii. With over 1,000 artists supported across 180+ markets and a massive 338 billion streams collectively, it’s a program that pushes fresh voices to the global stage — and BOYNEXTDOOR are next in line.

Since their 2023 debut, BOYNEXTDOOR’s growth on Spotify has been nothing short of explosive:

  • Monthly streams have soared by over 450%.

  • Overseas streams spiked more than 410%, particularly in Japan, Indonesia, Taiwan, and Vietnam.

  • Their tracks have charted more than 590 times on Spotify.

“BOYNEXTDOOR has already proven to be a captivating force,” said Iltaek Hong, Lead Editor at Spotify Korea. “We’re thrilled to get behind such a dynamic group through RADAR KOREA.”

As part of the program, fans can expect exclusive behind-the-scenes content, on- and off-platform initiatives, and boosted discoverability across Spotify’s global ecosystem. The group shared their excitement, saying, “Spotify has given us incredible opportunities since our debut… It’s a true honor to be selected as a RADAR KOREA artist.”