J.J. Abrams in venturing into the world of music. 

The prolific American director, producer, screenwriter, actor, and composer is getting more involved in music as he announced the launch of his new independent music label, Loud Robot. Loud Robot will focus on both established artists and up-and-coming talents. Musicians signed to Loud Robot will also have a significantly higher chance of getting their music in Bad Robot films, television shows and games. 

Abrams is evidently taking his latest endeavor seriously as he recruited two industry veterans to head the label as co-general managers – McKee Floyd (former head of marketing at Glassnote Entertainment Group, which includes prominent artists like Mumford & Sons, Phoenix and CHVRCHES) and Nick Berger (founder of Berger Management, which represents Grizzly Bear, Fleet Foxes, War on Drugs, etc).  Brian Weinstein has been named Loud Robot’s president and COO while Bad Robot music supervisor Charles Scott is slated to join the company.