Experience a personal and extremely authentic listening journey with SUNMI's first full-length studio album HEART MAID. With every track having been written or co-written entirely by her, this record is truly a measure of her impeccable storytelling and layered approach to delivering a core message through each line, note, and beat.
View this post on Instagram
At the heart of the album is the title track 'CYNICAL'. Wrapped around the main question “Why so cynical?”, the track is powered by SUNMI's distinct sound soaked in wit and irony. It poses the core question to listeners who have a heavy distrust and skeptical approach to seeing the world. As much as this song takes on a teasing approach, it also triggers internal reflection with the catchy chorus layered over chiming electronic synths.
The entertaining MV blends horror-comedy featuring SUNMI dressed up in a long white dress framed by her lucious long black hair chewing on gummy eyeballs in an abandoned theme park. The video amplifies SUNMI’s charm giving the track a humorous yet uncanny touch.
Zooming out to focus on the the record as a whole, the album opens with the electronic intro track 'MAID' that creates an immersive sonic soundscape. The next track pivots toward a fun, upbeat, retro synth-pop vibe that the catchy track 'DDU DDU' serves up before transitioning to the grandiose band-sound energy of 'BLUE!' and 'Balloon in Love'.
With HEART MAID, SUNMI fuses the sounds and emotions she’s honed over the years, expanding her playful and concept-driven musical universe.
Like what you read? Show our writer some love!
-