Tay Kewei and The Façade to perform at Hong Kong Asian-Pop Music Festival

Tay Kewei and The Façade to perform at Hong Kong Asian-Pop Music Festival

Tay Kewei and The Façade have become the latest Singaporean artists to represent the country at the annual Hong Kong Asian-Pop Music Festival (HKAMF).

Organised by the International Federation of the Phonographic Industry (Hong Kong Group), HKAMF is currently in its eighth edition. Every year, the festival invites promising and outstanding artists hailing from regions including China, Taiwan, Japan, Korea, Thailand, Hong Kong, Malaysia and Singapore. This year’s edition takes place 23 March.

HKAMF also hosts the prestigious Asian Supernova Award, which pits new recording artists from participating regions against each other. Gentle Bones became the first Singaporean to win the award two years ago.

This year, emerging alternative pop-rock band The Façade will compete. They will be going up against China’s Huang Yu Li, Hong Kong’s Lydia Lau, Japan’s Anly, Korea’s MINSEO, Malaysia’s Priscilla Abby, Taiwan’s Sway and Thailand’s TACHAYA.

They will not be the only Singaporeans at the festival, as previous Supernova Award participant and fellow Cross Ratio Entertainment talent Tay Kewei will return as a guest performer. She was previously the first Singaporean representative to compete for the award in 2011 in the inaugural HKAMF.

The Mandopop singer will be performing alongside acts such as Korea’s BtoB, Japan’s Mika Nakashima and Taiwan’s Lala Hsu.

The HKAMF 2018 show event will be held on 23 March 2018 at the Hong Kong Convention and Exhibition Centre at 7.30pm. Live broadcast commences from 8pm, and Singaporean audiences can catch it on Channel V via cable TV.