Tencent Music Entertainment Group (TME), China’s leading online music and audio entertainment platform, is set to bring in an eclectic selection of Chinese music to Apple Music users across the globe.

With TME’s advanced technology and extensive industry resources, Apple Music users will be able to gain access to premium music content from Chinese record labels and creators who are a part of the group’s Music Cloud. 

With the luxury of browsing through this large volume of high-quality music, international music connoisseurs will certainly be able to better explore China’s unique music culture whilst discovering new Chinese musicians they might not have known of before. 

But this omnichannel music distribution is not the only platform Tencent runs; the group is also responsible for the operations of the country’s most popular and innovative music apps including QQ Music, Kugou Music, Kuwo Music, and WeSing. 

If you’re curious about what TME has to offer in terms of music live streaming, visit their website at ir.tencentmusic.com.