VARITDA is serving up sonic sweetness — and fans can’t get enough. The pop-jazz songstress’s latest single ‘SUGAR’ has racked up over 1 million views on YouTube just one week after its release via Melodic Corner, under Music Move Co., Ltd.
Fresh from winning Best Recording of the Year at The Guitar Mag Awards 2024 for Mood 3: I’m In The Mood For Love, VARITDA (Oum Varitda Bhirombhakdi) continues to charm listeners with her romantic, jazz-tinged style.
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A love-drunk anthem wrapped in lo-fi pop, city pop shimmer, and feather-light harmonies, ‘SUGAR’ likens falling in love to indulging in an irresistible dessert — sweet, dreamy, and hard to forget.
Produced by longtime collaborator Nache Chan (‘twenty-first’, ‘Never Mine’), the track floats with signature warmth and whimsy.
The music video is a delight on its own — a charming rom-com mini-story starring Tor Thanapob Leeratanakajorn and Naya Kornwiya, with VARITDA playing a modern-day cupid.
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