Mandopop legend Jam Hsiao is ready to make history once again with his partnership with Sony Music. The Golden Melody Award-winner's move to sign with Sony Music sparks their Mandarin-speaking audiences in Mainland China, Hong Kong, and Taiwan to unite and support a single artist, culminating in a powerful, tri-market collaboration.
Hsiao expresses his deep sentiments behind this partnership as he says, "This isn't just a new chapter; it's a new beginning. Partnering with Sony Music is a chance to push my sound further and share the power of Mandopop with the world. I'm ready to create music that hits hard and connects with everyone."
This partnership symbolises the shared goal between Sony Music and Jam Hsiao to spread the love for Mandopop worldwide, and showcase Hsiao's standout musical flair to global audiences. By blending Hsiao's artistic capabilities and distinct sound with the large tri-market approach by Sony Music, attaining the goal and breaking new ground is no longer a hard task.
Andrew Chan, Chief Executive Officer of Sony Music Entertainment Greater China and Mandarin Region, explains their thought process behind agreeing to this partnership and what it means for the future of Sony Music and Jam Hsiao's flourishing career as he said, “Jam is a global force in Mandopop. His incredible energy and influence break through borders, and we are thrilled to welcome him to Sony Music. By leveraging our resources across all Mandarin-speaking markets, we will fully support his journey—from creation and production to marketing and global promotion—and are confident that he will be the next artist to bring Mandopop to the international stage.”
After the signing that took place on 15 September, Hsiao will begin work on a new album and launch plans for an Asia-wide and international tour. Backed by Sony Music’s global network and cross-industry collaborations, the partnership aims to support his artistic vision while expanding the worldwide reach of Mandopop—strengthening Jam Hsiao as one of the most iconic Mandopop artists of our generation.
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