If our pandemic-ridden lives have been defined by anything, it's TikTok – and the numbers show it.
In an announcement made earlier this week, the short video platform announced that it has surpassed 1 billion active monthly users worldwide.
"More than 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or discover something new. We're honoured to be a home for our immensely diverse community of families, small businesses, and creators who transform into our favourite stars," says TikTok in an official statement.
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✨ 1 billion✨ people on TikTok! Thank you to our global community 🎉♬ original sound - TikTok
Launched in 2018, TikTok rose to popularity amidst worldwide lockdowns last year, surpassing 315 million downloads in the first half of 2020. From food trends to dance challenges, the short video app has become of today's most influential social platforms.
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Considering its immense success, the app has also spawned a new wave of short-video platforms including Instagram Reels, YouTube Shorts, and more.