TOMORROW X TOGETHER live up to their status as Gen Z icons as they spotlight the importance of prioritising the mental health of youth of our generation — teaming with UNICEF to launch a campaign to do so.
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The campaign aims to encourage open conversation, reduce stigma, and empower youth to build resilience, all through emphasising the power of empathy, and how it can have an effect on the overall well-being of youth.
This campaign aligns incredibly well with TOMORROW X TOGETHER as they have been advocates for youth since their debut. Each track highlights the struggles and realities today’s generation harbours as the uncertainties of tomorrow weigh on them, while they carry the hope for happiness with them every day.
The partnership between TOMORROW X TOGETHER and UNICEF also sees the band's management BIGHIT contributing 1.4 million dollars to fund programs that are designed to assist in the mental well-being of adolescents and awareness campaigns to break the inevitable stigma. With this campaign, the band aims to tackle youth’s emotional challenges as they offer comfort and courage to them as the leading voice for Gen Z.
At the launch event of the campaign in New York, leader of TOMORROW X TOGETHER Soo-bin delivered an empowering speech championing mental health support for youth. He touched on the band's past and opened up as he explained how some of the members have even had struggles with their mental health.
He explains, "Through our musical journey, we have learned that expressing emotion is a sign of strength. Now with our campaign with UNICEF, we want to help create a safe and inclusive space for youth to freely express their emotions."
Through this partnership, TOMORROW X TOGETHER will keep raising awareness and supporting youth mental health worldwide through future campaigns.
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