TREASURE have signed with Columbia Records.
In an announcement made on 3 July, YG Entertainment confirmed that they have recently partnered with the Sony Music-powered record label to handle the K-pop boy group's North American activities. This comes as TREASURE's first move towards focusing on pushing their music to the West.
According to YG Entertainment, Columbia Records will provide TREASURE all-around support in music distribution and promotion across North America. The labels have already partnered up for TREASURE's first sub-unit release, 'MOVE' by T5 this last June and is set to continue to work together for the group's comeback later this year.
TREASURE msot recently wrapped up the Asia leg of their HELLO tour, which made its way around Taipei, Kuala Lumpur, Jakarta, Bangkok, Singapore, Manila, Macau, and Hong Kong.
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