Two powerhouses are teaming up to make your next concert trip a lot easier. Trip.com Group, one of the world’s biggest travel service providers, has announced a multi-year partnership with Live Nation Asia, the global live entertainment leader, to bring music and travel together like never before.
Rolling out in Hong Kong/Macau, Singapore, Thailand, South Korea, and Mainland China, the partnership will let fans plan their dream concert getaways — think exclusive presales, flight and hotel deals, and curated local experiences all in one place on Trip.com.
This marks Trip.com’s first big step into the live music scene — a clear sign that the future of travel is just as much about who you’re seeing as where you’re going.
How music is driving a new wave of tourism
Concert travel isn’t just a buzzword — it’s changing how fans move across borders. Trip.com’s Momentum survey revealed that nearly two-thirds of travellers in Asia Pacific would hop on a plane just to see their favourite artists live, with Gen Z and millennials leading the pack.
The ripple effect is real: hotel bookings in Singapore surged during Lady Gaga’s Asia-exclusive show, while more than half of concertgoers in Hong Kong extended their stay to explore the city. As more artists add stops in hotspots like Bangkok, Seoul, and Singapore, these destinations are quickly becoming must-visit music capitals.
“Fans today want more than just a concert — they want the full journey,” shared Bo Sun, Chief Marketing Officer at Trip.com Group. “Through this collaboration, we’re connecting travel and live music to create meaningful experiences that bring culture, community, and tourism together.”
James Dick, EVP of Partnerships and Media at Live Nation Asia, echoed the sentiment: “Concert travel is transforming how people experience both music and cities. With Trip.com, we’re turning every show into a story worth travelling for.”
Making every concert a trip worth taking
The partnership officially kicked off with TWICE’s world tour in Hong Kong where Trip.com served as the Official Travel Partner. Fans scored early ticket access, stay-and-show bundles, and seamless transport add-ons — turning their concert night into a full-blown getaway.
More bundles are already on the way across Asia, featuring both regional icons and international acts. Fans can expect combo deals pairing concert tickets with hotel stays and local attractions like Hong Kong Disneyland and Rainforest Wild Asia.
Trip.com is also continuing its support for BLACKPINK’s world tour, offering presale access for upcoming shows in Singapore and Hong Kong — building on its role as the group’s Official Sponsor in previous stops.
A new beat for travel in Asia
By linking music, travel, and culture, this partnership is setting the stage for a new kind of tourism — one where fans chase unforgettable live moments while discovering the best of Asia along the way.
Concerts aren’t just events anymore — they’re becoming destinations.
Head to Trip.com to explore upcoming concert travel bundles and get ready to make your next gig a trip to remember.
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