Twitter announces '#BeyondKpop' and Top 20 most tweeted K-content at MU:CON 2021

Twitter is definitely the place to be for all things in the world of K-Dramas, K-Pop, and beyond.

On Friday (10/01), YeonJeong Kim, Head of Global K-pop and K-content Partnerships at Twitter, appeared at MU:CON 2021 to introduce the Top 20 most tweeted K-content and big data insights with the theme of "#BeyondKpop : Globalization of K-Culture from Music to Drama, Webtoon, Movie and beyond."

As the center of global conversations about K-Pop, the new announcement takes a look into the global spread of various K-content, including dramas, webtoons, movies, and music. The results were aggregated by Twitter and VAIV Company through big data text mining techniques from July 2018 to June 2021.

뮤콘 2021 두번째 트레일러 공개!
Date: 09. 30 - 10. 2 (KST)
YouTube: KOCCA MUSIC

More: https://t.co/as09o8Zr0Qhttps://t.co/Jp3HGIJNTK#뮤콘 #MUCON #코카뮤직 #KOCCAMUSIC #한국콘텐츠진흥원 #KOCCA #kpop pic.twitter.com/Dm7Vkxp9uS

— 한국콘텐츠진흥원 (@ContentKorea) September 27, 2021

"Twitter has proven that K-pop—along with many other fandoms—thrive due to the characteristics of Twitter: live, public, and conversational," YeonJeong Kim says. "K-content has limitless potential as the fandom culture that started with K-pop has taken an interest in other forms of Korean content, which has led to the spread of the culture. Twitter will dedicate itself in the fullest to supporting the globalization of K-content and the fandom it empowers."

Most-mentioned K-dramas on Twitter in the World

Even before the pandemic struck, K-dramas have been making their way across the globe to steal the hearts of many. Whether it thanks to K-Pop artists starring in them (like ASTRO's Cha Eun-woo on True Beauty and Vincenzo and 2PM member Ok Taec-yeon on Vincenzo) or the loved music of 'Sweet Night' by BTS singer V, K-dramas also get a pull from the world of K-pop.

Here's the list of the most mentioned K-Dramas on Twitter, globally:

1. Kingdom
2. Itaewon Class
3. True Beauty
4. Vincenzo
5. Sky Castle
6. Hotel del Luna
7. Start-up
8. Hospital Playlist
9. Guardian: The Lonely and Great God
10. Penthouse
11. Vagabond
12. Sweet Home
13. Crash Landing on You
14. Voice
15. Love Alarm
16. It's Okay to Not Be Okay
17. Kairos
18. Arthdal Chronicles
19. Extracurricular
20. Stranger (Secret Forest)

Most-mentioned movies on Twitter in the World

Out of the top 20 K-movies people on Twitter love talking about, three film directors are behind nine of them.

Many know Academy Award-winning director Bong Joon-ho for his eye-opening film Parasite, and thanks to Twitter are now exploring his catalog, which includes Snowpiercer, Okja, Mother, and The Host. Also from the list, Park Chan-wook directeed Oldboy and Thirst, while director Yeon Sang-ho brought Train to Busan and Peninsula into the world.

Here's the list of the most mentioned K-movies on Twitter, globally:

1. Parasite
2. Minari
3. Snowpiercer
4. Oldboy
5. Space Sweepers
6. Swing Kids
7. Okja
8. Peninsula
9. Train to Busan
10. Mother
11. The Call
12. Along with the Gods
13. Exit
14. Forgotten
15. Voice of Silence
16. Thirst
17. Samjin Company English Class
18. Little Forest
19. Burning
20. The Host

Most-mentioned K-webtoons on Twitter

Of course, with the rise of K-dramas, there are also fans who want to take a deeper dive into these stories by going through the K-webtoons that inspired them.

Here's the list of the most mentioned K-webtoons on Twitter, globally:

1. True Beauty
2. Sweet Home
3. Tower of God
4. Itaewon Class
5. Noblesse
6. Navillera
7. Romance 101
8. Omniscient Reader
9. Eleceed
10. Dice
11. Along with the Gods
12. Weak Hero
13. I Love Yoo
14. Wind Breaker
15. Annarasumanara
16. Unholy Blood
17. Solo Leveling
18. Random Chat
19. Kubera
20. Gosu