Twitter announces '#BeyondKpop' and Top 20 most tweeted K-content at MU:CON 2021

Twitter announces '#BeyondKpop' and Top 20 most tweeted K-content at MU:CON 2021

Twitter is definitely the place to be for all things in the world of K-Dramas, K-Pop, and beyond.

On Friday (10/01), YeonJeong Kim, Head of Global K-pop and K-content Partnerships at Twitter, appeared at MU:CON 2021 to introduce the Top 20 most tweeted K-content and big data insights with the theme of "#BeyondKpop : Globalization of K-Culture from Music to Drama, Webtoon, Movie and beyond."

As the center of global conversations about K-Pop, the new announcement takes a look into the global spread of various K-content, including dramas, webtoons, movies, and music. The results were aggregated by Twitter and VAIV Company through big data text mining techniques from July 2018 to June 2021.

"Twitter has proven that K-pop—along with many other fandoms—thrive due to the characteristics of Twitter: live, public, and conversational," YeonJeong Kim says. "K-content has limitless potential as the fandom culture that started with K-pop has taken an interest in other forms of Korean content, which has led to the spread of the culture. Twitter will dedicate itself in the fullest to supporting the globalization of K-content and the fandom it empowers."

Most-mentioned K-dramas on Twitter in the World

Even before the pandemic struck, K-dramas have been making their way across the globe to steal the hearts of many. Whether it thanks to K-Pop artists starring in them (like ASTRO's Cha Eun-woo on True Beauty and Vincenzo and 2PM member Ok Taec-yeon on Vincenzo) or the loved music of 'Sweet Night' by BTS singer V, K-dramas also get a pull from the world of K-pop.

Here's the list of the most mentioned K-Dramas on Twitter, globally:

  1. Kingdom
  2. Itaewon Class
  3. True Beauty
  4. Vincenzo
  5. Sky Castle
  6. Hotel del Luna
  7. Start-up
  8. Hospital Playlist
  9. Guardian: The Lonely and Great God
  10. Penthouse
  11. Vagabond
  12. Sweet Home
  13. Crash Landing on You
  14. Voice
  15. Love Alarm
  16. It's Okay to Not Be Okay
  17. Kairos
  18. Arthdal Chronicles
  19. Extracurricular
  20. Stranger (Secret Forest)

Most-mentioned movies on Twitter in the World

Out of the top 20 K-movies people on Twitter love talking about, three film directors are behind nine of them.

Many know Academy Award-winning director Bong Joon-ho for his eye-opening film Parasite, and thanks to Twitter are now exploring his catalog, which includes Snowpiercer, Okja, Mother, and The Host. Also from the list, Park Chan-wook directeed Oldboy and Thirst, while director Yeon Sang-ho brought Train to Busan and Peninsula into the world.

Here's the list of the most mentioned K-movies on Twitter, globally:

  1. Parasite
  2. Minari
  3. Snowpiercer
  4. Oldboy
  5. Space Sweepers
  6. Swing Kids
  7. Okja
  8. Peninsula
  9. Train to Busan
  10. Mother
  11. The Call
  12. Along with the Gods
  13. Exit
  14. Forgotten
  15. Voice of Silence
  16. Thirst
  17. Samjin Company English Class
  18. Little Forest
  19. Burning
  20. The Host

Most-mentioned K-webtoons on Twitter

Of course, with the rise of K-dramas, there are also fans who want to take a deeper dive into these stories by going through the K-webtoons that inspired them.

Here's the list of the most mentioned K-webtoons on Twitter, globally:

  1. True Beauty
  2. Sweet Home
  3. Tower of God
  4. Itaewon Class
  5. Noblesse
  6. Navillera
  7. Romance 101
  8. Omniscient Reader
  9. Eleceed
  10. Dice
  11. Along with the Gods
  12. Weak Hero
  13. I Love Yoo
  14. Wind Breaker
  15. Annarasumanara
  16. Unholy Blood
  17. Solo Leveling
  18. Random Chat
  19. Kubera
  20. Gosu