Twitter is one of the best places to tell stories, start conversations, and drive engagement.
Every year, the popular social media platform celebrates the top tweets, personalities, and topics, as well as the best brand campaigns on Twitter. For 2021, a number of highly successful and memorable Twitter campaigns featured personalities such as global superstars BTS, GOT7 member BamBam, Thai actor Bright Vachirawit and rapper MILLI, K-pop act SEVENTEEN, and Filipino pop group SB19. Emerging as most-tweeted-about brands in the region are streaming giants Spotify (Philippines) and Netflix (Malaysia).
Twitter Thailand's pick for Best Brand Voice is YSL Beauté Thailand's campaign featuring Thai idol BamBam. The campaign centred around the GOT7 member's motto of "I don't follow the rhythms, I create my own beats". The brand is one of the first beauty companies in Thailand to launch a male ambassador.
ส่งเสียงกรี๊ดให้ YSL BEAUTY MUSE คนล่าสุดของเมืองไทย 🐍 💚 ‘BAMBAM’ กันต์พิมุกต์ ภูวกุล ศิลปินหนุ่มไฟแรงที่ไม่ก้าวตามสเต็ปใคร แล้วไปในจังหวะของตัวเอง
— @YSLBeautyTH (@yslbeautyth) June 1, 2021
ติดตาม ภารกิจที่จะมาเชื่อมโลกแห่งเสียงดนตรี การเต้น และบิวตี้ไว้ด้วยกันที่ FB: YSL BEAUTY TH #YSLBEAUTYTH #YSLBEAUTYTHxBAMBAM pic.twitter.com/If9THnNWzZ
For Best Use of Video, Twitter Thailand chose the Lay's Max campaign - a fun and vibrant campaign starring popular Thai actor and singer Bright Vachirawit and rising rapper and singer MILLI.
พลาดไม่ได้กับ 3 รสชาติสุดฟิน เลย์แมกซ์ ใหม่ !!
— laysthailand (@laysthailand) March 12, 2021
รสพริกปีศาจ รสบาร์บีคิว พริกแซ่บซี้ด และรสกูร์เมต์ ซาวครีมและหัวหอม
รสเข้มข้น หอมชัด กรอบเน้นๆ แมกซ์แน่ลองเลย!#อร่อยสนุกได้เต็มแมกซ์
ช้อปเลย์: https://t.co/BSuKndFu81 pic.twitter.com/mYik6pst9B
In the Philippines, music talk dominated the Twitter timelines with Spotify as the Most Tweeted Brand in 2021.
Boo! 👻😱 We’ve got more spooky surprises in for everyone this Halloween season! 👀
— Spotify Philippines (@Spotify_PH) October 29, 2021
Comment down below “trick” or “treat” and we’ll reply with something exciting as an exchange. 🎃🤎
Meanwhile in Malaysia, streaming giant Netflix took over Twitter by sparking conversations about local culture and lifestyle with their followers.
Makan + layan Netflix = Kepuasan 💯
— Netflix Malaysia (@NetflixMY) November 18, 2021
Share sikit siri favourite apa yang korang biasa layan time makan? 🍔🍳🍜
In Southeast Asia, Spotify Daebak's campaign for the launch of ATTACCA, SEVENTEEN's latest mini-album takes the title of Best Brand Voice.
Spotify Daebak is Spotify's dedicated Twitter account for all things K-pop and for the Philippine launch of ATTACCA, the brand worked closely with the 'Rock With You' act to provide an enriched listening experience for all CARATs (fans of SEVENTEEN).
Dance like nobody’s watching and rock along to SEVENTEEN’s Attacca the Enhanced Album 😎🖤
— Spotify ❤️ K-Pop (@SpotifyKDaebak) October 22, 2021
Catch their exclusive videos, only on Spotify. #SpotifyxSEVENTEEN #AttaccatheEnhancedAlbum
For Best of Use of Video in Southeast Asia, Twitter has chosen SMART's campaign with global Korean pop icons BTS. The Philippine telco tapped the two-time GRAMMY-nominated act to star in their campaign which focuses on "passion and purpose".
Are you ready to chase your passion and live your purpose? #PassionPurposeBTS
— SMART ⁷ (@LiveSmart) April 22, 2021
Join #SmartBTS as we go on this journey together! 💚💜 #SmartSeven #LiveSmarterBTS pic.twitter.com/gRlPX55Z0m
In another year of online shows, Pepsi's #PepsiHitSaSarap virtual concert featuring celebrities Kathryn Bernardo and Daniel Padilla, as well as P-pop act SB19, is the region's Best Virtual Event.
— Pepsi Philippines (@pepsiphl) October 24, 2021
Check out the rest of the brand winners here.
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