SEVENTEEN has once again pledged allegiance to youth solidarity and global impact with their meaningful donation on International Youth Day—staying true to their role as UNESCO’s Goodwill Ambassador for Youth.
Their donation of 250,000 USD comes from their successful charity auction, JOOPITER presents: sacai x SEVENTEEN, a powerful collaboration with acclaimed Japanese fashion brand sacai and JOOPITER, a digital commerce platform founded by Pharrell Williams, who also serves as UNESCO's Goodwill Ambassador for Arts Education.
The donation goes toward empowering youths through strengthening the Global Youth Grant Scheme Going Together – For Youth Creativity and Well-Being, created by UNESCO in association with SEVENTEEN, which aims to fund youth-initiated projects that enable a love for arts and creativity across generations.
Launched in June, the auction created quite a buzz with members of SEVENTEEN wearing pieces from the collaborative line that went viral globally. Notable pieces from the collection included a custom leather jacket designed by sacai and a t-shirt signed by 11 members of the group. In addition to clothing, the auction also featured items such as one-of-a-kind, custom Labubu blind boxes and accessories like necklaces specially designed by Yoon Ahn.
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SEVENTEEN expressed their sentiments in line with Youth Day and their partnership as Goodwill Ambassadors for Youth with UNESCO, stating, “Since our debut, we’ve expressed the colorful moments of youth through music that reflects our genuine experiences and emotions. That’s why International Youth Day holds such deep meaning for us. We send our heartfelt support to all young people around the world who are pushing forward toward their dreams.”
Since the band was bestowed the role of being UNESCO’s Goodwill Ambassador for Youth, following their historic performance as the first K-pop act to deliver a speech and perform at the 13th UNESCO Youth Forum, they have been setting milestones as part of their partnership.
From their 1 million USD donation to launch Going Together – For Youth Creativity and Well-Being, which has made a significant impact on about 100 youth-led initiatives across 70 countries, to their present donation from the JOOPITER presents: sacai x SEVENTEEN charity auction.
SEVENTEEN continues to showcase their passion for their role as UNESCO’s Goodwill Ambassador for Youth as they pursue their mission to uplift and inspire young people globally through their partnership efforts and music.
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