Ming Lu is now the Vice President of Artist Development and Entertainment Strategy of Universal Music Greater China (UMGC).
Announced by UMGC on 14 December, Ming Lu will be based in Beijing and reporting directly to Timothy Xu, Chairman and Chief Executive Officer of Universal Music Greater China.
“Joining Universal Music Group, a global leader in music entertainment, is a profound honor, and it represents a long-held aspiration of mine. My sincere gratitude goes to Timothy Xu for this opportunity and his trust. In my role, I will dedicate myself to advancing artist development with the broader scope of entertainment opportunities, focusing on cultivating talent and enhancing artist services. It is an exciting prospect to help bridge Chinese music culture with the global market, thus broadening the horizons for Chinese artists internationally,” Ming Lu shared in a press release.
The seasoned industry professional is set to lead key efforts for the development of Chinese-language musicians and foster partnerships across various entertainment sectors including film, TV, gaming, and advertising, which will unlock creative and business opportunities for UMGC’s lineup of artists.
Before his newly appointed role, Ming Lu was the Senior Director at Warner Music where he oversaw Chinese artist management and intellectual property development. During his tenure at the company, Ming Lu signed and developed various local hip-hop artists given the trend of hip-hop music among Gen-Z in China.
Ming Lu also held the position of Director of Artist Management at Modern Sky for five years where he successfully signed over 30 artists and produced above 20 albums.
In welcoming Ming Lu in his new role, Timothy Xu said: “I’m delighted to welcome Ming Lu join the management team of UMGC. With his keen insights on youth culture and strategic approach in the entertainment businesses, Ming Lu will be instrumental to drive the innovation and growth at the very heart of our business – providing the full spectrum services and utmost opportunities for the artists.”
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