Universal Music Greater China has named its new Chairman & CEO. 

Timothy Xu will be leading UMG’s operations in Mainland China, Hong Kong and Taiwan, following the recent retirement of UMG Greater China's longstanding Chairman, Sunny Chang.

Xu has over three decades of experience in the industry breaking Chinese artists and talent across the region, working with Taihe Music Group and serving as Chairman & CEO, Greater China at Sony Music Entertainment in the last nine years. He has also held positions at EMI Music & EMI Music Publishing China and Warner Music China, having started his career with China National Publications Import & Export Corporation (CNPIEC) in 1992.

He currently represents China’s music sector as Vice-Chairman, China Music Industry Committee of CADPA (CMIC), Co-Founder and Chairman of China’s Music Industry Committee Music Awards (CMA), Deputy Director of Emerging Music Group Working Committee, China’s Chinese Musicians Association and as a consultant for the Digital Music Working Committee, China Audio-Video and Digital Publishing Association.

Timothy Xu said “I am delighted to join Universal Music Group as Chairman & CEO of Greater China as we look to further establish the company as a dynamic and innovative leader in China’s music ecosystem. I would like to thank both Sir Lucian Grainge, and Adam for the opportunity to join the world’s leading music company, and for sharing my big ambitions for UMG’s future business development, and artist success across the region (and beyond).”

Sir Lucian Grainge, Chairman & CEO, Universal Music Group said, “I am thrilled to welcome Timothy to lead our operations in Greater China.  He’s a real music exec, given his deep experience generating creative and commercial success in the region.   I’m confident Timothy be instrumental as we continue to drive growth in the exciting and vibrant Chinese music market.”

Adam Granite, Executive Vice-President, Market Development added, “Having worked together in the past, Timothy’s unique and versatile experience across the sector will bring new opportunities to expand all areas of our business operations within Greater China, whilst also accelerating our focus on introducing Chinese music, culture, and artist talent to new markets and audiences around the world.”

Established in 2021, UMGC comprises Republic Records China, Capitol Records China, EMI China, PolyGram Records China, and Universal Music China as its flagship label divisions, strengthening the brand's commitment to discovering and introducing the next wave of Chinese artists across various genres.