USS 2026 returns to Jakarta from 6–8 November, bringing together more than 300 brands, creators, and communities across fashion, art, music, design, and contemporary culture.
Taking place at Jakarta International Convention Center (JICC) in Senayan, the three-day lifestyle exhibition will feature exclusive collaborations, limited releases, visual installations, and two new sections dedicated to art and design.
Previously known as Urban Sneaker Society, USS began as a gathering for sneaker enthusiasts in 2017. This year’s edition continues its expansion into wider creative culture, with collaborations connecting Indonesian labels to brands from Malaysia, Thailand, and Singapore.
Among the regional partnerships are Against Lab from Malaysia and Bandung’s Pot Meets Pop, which will also collaborate with Thailand’s Know Where. Malaysia’s The Cap City teams up with SNSB, while Stoned & Co joins forces with Jakarta’s TAGGED. Singapore’s SBTG will collaborate with Bandung footwear label Sepatu Kanky.
Music also features in the collaboration programme, with Baskara Putra, better known as Hindia, partnering with Jakarta’s Morasea Watch. The project is among 13 exclusive collaborations between Indonesian labels and creative partners, alongside 99clover x Hishiro, Bettergoods x Axel Shoes, Dust La Stella x Reude, and Maternal x Evil.
“USS is not just about bigger numbers, but about bringing something fresh every year, connecting creative players, and creating experiences that evolve with culture,” said Jeffry Jouw, CMO of USS Networks.
Visitors can explore 25 exclusive fashion release line-ups, including offerings from HOTEL, Televisi Star, Layr, Manta Liberta, and Byeol. Visual installations created with Satu Collective and Convert Textured will also form part of the experience.
New sections Art Market and Design District will spotlight artistic expression, design-led products, and independent creative businesses, expanding the exhibition’s offerings beyond fashion and sneakers.
Selected products will be discounted by up to 80%, while eligible spenders can participate in a mystery box programme. Raffle prizes worth more than IDR 60 million will also be available, with terms and conditions and further details to be announced by the organiser.
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Tickets are priced as follows:
- Regular: IDR 70,000 per ticket, or IDR 200,000 for four tickets.
- BRImo promotional ticket: IDR 50,000 per ticket.
- Tier Zero VIP Pass: IDR 300,000 per ticket, or IDR 500,000 for two tickets, including VIP Lounge access and exclusive products from participating brands.
For ticketing updates, participating brands, and programme announcements, follow USS on Instagram or visit its official website.
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