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XG named global ambassadors for G-SHOCK in bold new campaign

XG named global ambassadors for G-SHOCK in bold new campaign

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Genre-defying girl group XG have been appointed as the new global ambassadors for G-SHOCK, Casio’s legendary line of shock-resistant watches.

Known for their powerful blend of hip-hop and R&B influences, the seven-member group — JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA — have blazed their own trail since debuting in 2022. From topping Billboard’s Hot Trending Songs chart to gracing its cover, to their historic headline set at Coachella’s Sahara Stage in 2025, XG’s global impact is undeniable.

Their debut world tour, XG 1st WORLD TOUR “The first HOWL”, spanned 47 shows across 35 cities, culminating in a sold-out Tokyo Dome show for 50,000 fans.

The new collaboration with G-SHOCK celebrates XG’s fearless energy and pioneering “X-POP” genre — a perfect match for the G-SHOCK philosophy of toughness and breaking boundaries. A special campaign site has launched, featuring a striking new promotional video and visuals under the theme “No Destination,” signalling a bold step into the unknown. The video was creatively led by renowned Japanese visual artist YOSHIROTTEN and his team YAR.

“Whenever we see a G-SHOCK, it reminds us of the version of ourselves that chased our dreams and didn’t give up, even when things got tough. It gives us the courage to keep going!!! XG-SHOCK Let’s Go〜!” said the group.