YouTube Music and Universal Music Group have partnered up to remaster some of the most iconic music videos of all time. Starting today, viewers are able to find over 100 of their most familiar music videos in the highest available video and audio quality.
The new videos will replace the original versions on both YouTube and within YouTube Music, while retaining the same url, view-counts and likes. The remastered videos will be tagged as "#Remastered" and have “REMASTERED IN HD!” in their video descriptions.
So far, the list of remastered music videos include works from artists such as Billy Idol, Beastie Boys, Boyz II Men, George Strait, Janet Jackson, Kiss, Lady Antebellum, Lady Gaga, Lionel Richie, Maroon 5, Meat Loaf, Nirvana, No Doubt/Gwen Stefani, Smokey Robinson, The Killers, Tom Petty, and more.
According to an official announcement made by YouTube, the two media giants will be remastering nearly 1000 music videos. Each week over the next year, more videos will be upgraded, with all of them expected to be available before the end of 2020.
Stephen Bryan, Global Head of Label Relations at YouTube, said, “It’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning.”
“It's our goal to ensure that today's music videos — true works of art — meet the high quality standards that artists' works deserve and today's music fans expect,” added Bryan.
Michael Nash, Executive Vice President of Digital Strategy at UMG, said, “We’re excited to partner with YouTube to present these iconic music videos in the highest audio and video quality possible. Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music. These videos not only look amazing on any screen now, they will be enjoyed by music fans for decades to come.”
Check out a few of the remastered music videos below.