A month following the release of her full-length LP, Rouge, Yuna has shared a stunning music video for the third track of the record, '(Not) The Love Of My Life'. This set of visuals comes after the music video for her collaborative track with G-Eazy, 'Blank Marquee'.
The self-directed music video for '(Not) The Love Of My Life' sees an Indian bride getting ready for her wedding. Ultimately deciding that she is not quite ready to settle down, she ends up running away from the ceremony. Traditional Indian choreographer Harshini Sukumaran, who Yuna has worked with previously for 'Forevermore', plays the lead role in the video.
In a statement released with the new music video, Yuna had this to say:
'(Not) The Love of My Life' tells a story of a bride in the midst of getting ready for her wedding but is second guessing her decision to settle down. I went back to Malaysia and wanted to collaborate again with my friend and traditional Indian choreographer Harshini Sukumaran whom I’ve worked with in the 'Forevermore' music video. I was also blessed to have collaborated with other talents and business owners, who live and breathe within the Indian wedding industry, as they help me breathe so much beauty and insight in what we were creating.
Back home we all partake in each other’s culture in a very loving and respectful way which I feel is very unique. And in '(Not) The Love of My Life' I was very blessed to be able to share that part of my life with the world. I’m not the main star of this video, they are. I’m so happy that I got the opportunity to direct my first music video, but it would not be possible without the consultation, support, and most importantly, love from the Malaysian Indian community.
Check out Yuna's captivating new video for '(Not) The Love of My Life' below.