SINGAPORE, 26 April 2017: Singaporean hip hop artiste ShiGGa Shay will perform at the Padang on Sunday, 30 April during the JSSL International 7s, which is also the Car-Free Sunday for the month of April.
ShiGGa’s performance, which will last for about half an hour, will start at approximately 4pm at the Padang and is free of charge to the public.
ShiGGA Shay, who has performed at the National Day Parade in 2015, and at the White House state dinner after-party in August 2016 during Prime Minister Lee Hsien Loong’s state dinner at the invitation of former United States President Barack Obama, is best known for his numbers like ‘LimPeh’, ‘Lion City Kia’ and ‘ShiGGa Morning’.
ShiGGa Shay’s performance at the Padang for the JSSL International 7s is being sponsored by SPIN, the communications agency which has been appointed by the organisers of the JSSL Singapore International 7s.
Said JSSL Singapore Managing Director Harvey Davis: “This is a new and exciting entertainment element of the event which we are happy to collaborate with our appointed communications agency. It helps us to enhance the event, and it is our hope that we bring Singaporeans who love ShiGGa Shay out to the Padang for the event on Sunday, 30 April.”
Added Jose Raymond, Managing Director of SPIN: “We believe strongly in helping our clients enhance their programme offerings and we are happy to do our part for the event. Plus, we are all huge fans of ShiGGa Shay and it will be a blast on Sunday just to have him perform Lion City Kia at the Padang.”
Like the young footballers who will be participating at the JSSL International 7s, ShiGGa Shay started out his musical career at a very young age, when his mother starting buying him hip hop CDs.
Since then, there has been no turning back as he continue his ascendancy in the realm of music and entertainment in Singapore.
Said 25-year-old ShiGGa Shay: “It is always important to follow your dreams, and to enjoy what you do in life. The JSSL International 7s has been growing from year to year since it was first started and it is my hope that many of these kids end up becoming the future football heroes in Singapore and in their own countries. Looking forward to seeing you all at the Padang on 30 April.”
The JSSL International 7s which will be held from 29 April to 1 May confirmed participation from 260 teams from 14 nations.
The 2017 edition of the competition will also see an added tournament with the Professional Academies 7s, which will feature players from Fulham from England, Perth
Glory from Australia, Sporting Lisbon from Portugal, Bangkok United from Thailand, Penang FA from Malaysia and a Singapore team from JSSL FC.
The Guest of Honour for the event this year is former England international striker Emile Heskey who has 62 international caps, and who will be on hand during the competition to inspire the players.