All That Matters (ATM) marked its 20th anniversary with a milestone week that fused business, creativity, and culture under one roof. Coinciding with Singapore F1 Week, the festival once again proved why it remains Asia’s leading creative business gathering — bringing together thousands of fans, artists, executives, and innovators across music, sports, gaming, marketing, Web3, AI, and content.
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The 2025 edition kicked off with the official launch of the Official Southeast Asia Music Charts and the rebranded Official Singapore Chart (formerly RIAS Chart), celebrating standout homegrown talent. Among the winners were Regina Song with the cutest pair and Benjamin Kheng with 'Not Alone' (2024’s top female and male artists respectively), while Stefanie Sun '日落 (Afterwards)' and ALYPH 'Ingat' took top honours for the first half of 2025.
Other celebrated acts included ABANGSAPAU, Amir Mansor, Danial Baharin, Elton Lee, Faiz Zikry, Flique Mohammed, Iman Fandi, Reef Jumaat, WHYLUCAS, and Zalelo, marking a proud moment for Singapore’s diverse scene. IFPI CEO Victoria Oakley noted that the new charts “highlight the strength of the region as a whole and the unique talent within it.”
Across six days, ATM’s panels and keynotes captured the pulse of Asia’s creative industries — from Aramco Aston Martin F1 Academy driver Tina Hausmann sharing her journey in Behind the Wheel, to Gen Z-focused insights in Back to the Future: What Today’s Gen Z Tell Us About Tomorrow LIVE! by research firm 2CV.
Dedicated sessions like Japan Matters and JMusic Matters spotlighted Japan’s cultural influence, while Female Sports on the Rise and Gateway From Asia explored growing global relevance for women’s sports and Asian creative exports. Industry leaders from Sony Music Entertainment, YouTube, Meta, TikTok, and Spotify outlined their visions for the region’s evolving digital and entertainment landscape, alongside strong representation from KOCCA and Gaming Matters.
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Nurturing the next generation remained core to the event, with the Music Matters Academy, presented by TuneCore and Sports Matters Academy offering mentorship and masterclasses for emerging professionals.
The week concluded with Music Matters Live 2025 — four nights of performances at Clarke Quay presented by StarHub in association with Hit the Apex, supported by CQ @ Clarke Quay, GPSS, Amazon Music, Avex Music Creative, The Kennel, and Def Jam Asia.
Featuring 42 emerging artists from 18 countries, the festival once again celebrated discovery and diversity, spanning genres from pop and rock to indie, hip-hop, and electronic.Highlights included J Pop Matters — featuring ONE OR EIGHT, PSYCHIC FEVER from EXILE TRIBE, and WOLF HOWL HARMONY from EXILE TRIBE, who electrified the crowd with their high-energy performances.
Sounds Australia at Music Matters spotlighted seven rising Australian acts — Adrian Dzvuke, Egoism, Go-Jo, Jack Gray, PANIA, Teenage Joans, and Yorke — each bringing their unique sound to the Clarke Quay stage.The festival wrapped on a high with Girls’ Night Out (1 Oct, Mainstage CQ), a female-powered finale featuring BRÖ, Frizzell D’Souza, HILLARI, Mila Bea, Tiggi Hawke, and Yorke, supported by Spotify EQUAL and The Kennel.
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Beyond these showcases, Music Matters Live 2025 also hosted sets from a wide range of emerging acts representing the global breadth of new music — underscoring ATM’s ongoing mission to champion discovery and international collaboration at the heart of Asia’s entertainment scene.
Founder Jasper Donat reflected on the milestone: “The twentieth edition of All That Matters was a wonderful six days and nights of conferences, networking, music festival showcases and a lot of fun. The energy, ideas, and connections made this year reaffirm why ATM continues to be considered the gateway to and from Asia Pacific.”
As ATM closes its landmark year, it leaves behind a clear message — Asia is not just contributing to global culture, it’s leading it. The festival will return in 2026 with an even stronger commitment to championing creativity, collaboration, and community across the region.
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