Apple announces next generation iMac, Apple TV 4K, and iPhone 12 in purple to level up your entertainment experience

Apple announces next generation iMac, Apple TV 4K, and iPhone 12 in purple to level up your entertainment experience

Apple is rolling out neat new upgrades to your favorite gadgets so you take your setup to the next level this April.

On Wednesday (04/21), Apple held its first product launch event for the year, announcing the all-new colorful iMac line, next generation Apple TV 4K with a brand-new remote, and the iPhone 12 and iPhone 12 mini in a dashing new purple.

Experience the power of the all-new iMac

For all the techy nerds who are also all about that rainbow aesthetic, the new iMac with the M1 chip now presents itself in green, yellow, orange, pink, purple, blue, and silver with a much more compact and remarkably thin design. It's got a stunning 24-inch 4.5K Retina® display, a 1080p FaceTime® HD camera, studio-quality mics, and a six-speaker sound system for all your entertainment needs.

“M1 is a gigantic leap forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip,” Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, shares in a statement. “The new iMac takes everything people love about iMac to an entirely new level.”

The M1 chip powers up the iMac's performance and makes everyday tasks run faster and more fluid with amazing speed. It can now also run various iPhone and iPad apps and helps users work seamlessly across their Apple gadgets with its iCloud and Continuity features.

For movie makers and visual artists, the all-new iMac now gives you the ability to export video projects in iMovie faster than ever, edit five streams of 4K footage, or one stream of 8K footage, 5 without dropping a frame in Final Cut Pro, experience a 2x faster GPU performance in Photoshop and easily work with 100-megapixel photos in Lightroom.

The all-new iMac with 7-core GPU starts at 1,849 SGD and the iMac with 8-core GPU starts at 2,149 SGD, available this April 30 (Friday).


Light it up with the iPhone 12 and iPhone 12 mini in purple

The latest iPhone line now comes in a brand new color—purple.

The iPhone 12 and iPhone 12 Mini, which first launched in late 2020, feature an advanced dual-camera system with Ultra Wide and Wide lenses with an ƒ/1.6 aperture, perfect for low-light and concert photography. Users will be able to take brighter photos with more texture and less noise in Deep Fusion as the phone also intelligently adjusts photos with Smart HDR3 for natural-looking images.

“The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Joswiak shares in a statement about the additional color to the iPhone 12 line. “This gorgeous new colour joins the iPhone 12 and iPhone 12 mini family.”

The iPhone 12 and iPhone 12 mini in purple will be available in stores this April 30 (Friday).


High dive into clarity with the new Apple TV 4K

The next generation Apple TV 4K brings your home entertainment experience to higher ground.

Powered by the A12 Bionic chip, the new Apple TV 4K delivers a higher frame rate HDR with Dolby Vision and connects users with the highest quality visuals ever. It offers a significant boost in graphics performance, video decoding, and audio processing, and also smoothly plays 60 videos with 60 frames per second.

With its innovative color balance process, the new Apple TV 4K is compatible with the iPhone and its advanced sensors to improve picture quality for industry-standard specifications used by cinematographers worldwide.

The Apple TV 4K also comes with a brand-new Apple TV Remote, which makes navigating through your favorite shows and movies a whole lot easier. Its features include Siri and a clickpad control with better accuracy. 

“Apple TV 4K is in a category of its own, leveraging a deep integration of Apple hardware, software, and services that delivers a massive upgrade to any TV for the very best cinematic experience,” Bob Borchers, Apple’s vice president of Worldwide Product Marketing, says. “[It] lets customers enjoy their favourite shows, movies, and more in the highest quality, with simple and intuitive controls.”

The new Apple TV 4K will be available starting at 269 SGD this April 30 (Friday).

Learn more and stream the whole Apple Event below.


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