After the adoption of its iconic shirt into the British music scene over 60 years ago, Fred Perry has kept deep ties with music, which informs the brand’s identity until today.
For the Record Store Day celebrations, Fred Perry Philippines is kicking off the festivities with this weekend's Back2Mono at The Alley at Karrivin. Back for its second edition this year, Fred Perry has teamed up with Back2Mono to pay tribute to dance music history with a pop-up vinyl record store, an open disco party, featuring Johnny Hiller (Potatohead, Hong Kong), Hiro “Chiga” Koneko (Obifest, Tokyo), Toti Dalmacion (Terno Recordings/ThisIsPop!, Manila), and Shigeki Fukuda (Back2Mono, Tokyo), and a music-themed market. Music enthusiasts can also check out a special screening of Fred Perry Subculture Films by Don Letts, browse through Fred Perry's new collection, and bring home a new limited edition Fred Perry record bag with their record purchases.
On Record Store Day (April 21), the brand has teamed up with Denon, Q Acoustics, Pro-Ject, JBL, and Beyerdynamic to set up high fidelity systems in the Fred Perry Laurel flagship store in Greenbelt 5. Audiophiles are invited to bring their personal records to the flagship store, where music fans can play and share their records with the hi-fi system at the store floor, or enjoy their music more intimately in a private listening room.
Joining the RSD party is Cebu with a Record Parade at The Vinyl Record Festival in Draft Punk Brewers and Skewers Cebu. The Cebu event will also feature screenings of Fred Perry Subculture films by Don Letts, and a Fred Perry pop-up store.
Watch the trailer here: