The Golden State Warriors are launching a new entertainment company. 

In an announcement made on 18 April, the San Franciso-based basketball team shared that they have established a new affiliate company Golden State Entertainment that will be "creating compelling stories" through varied media forms, from music to documentaries. 

The Warriors are branching out into the non-sports entertainment industry, and their first music endeavor will be to release @BamBam1A's new single on Friday (via @MontePooleNBCS)https://t.co/T1mSBz3bDF

— Warriors on NBCS (@NBCSWarriors) April 18, 2022

As their first project, Golden State Entertainment will be releasing K-pop star and Warriors ambassador BamBam's latest single 'Wheels Up'. The GOT7 member initially unveiled the track during his performance at the Warriors' game against the Los Angeles Lakers last 8 April. 

'Wheels Up' will drop this 22 April. 

[NOTICE]
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BamBamXGSW collaboration song 'Wheels Up' will be released worldwide on April 22! @BamBam1A
⠀#뱀뱀 #BamBam#Wheels_Up#BamBamxGSW #GSWxNSMG#BamBamWheelsUp#BAMBAMxABYSS pic.twitter.com/nvn9ZES0EW

— 뱀뱀 BamBam (@BAMBAMxABYSS) April 21, 2022

"It is an honour to be a part of this new chapter in the Warriors story. Audiences demand compelling content that speaks to them on a visceral level. With the launch of Golden State Entertainment, we are excited to create content that celebrates the nuances of our experiences as athletes, artists, and members of diverse communities in ways that not only entertain but hopefully create opportunities for learning and deep engagement," said Chief Business Officer of Golden State Entertainment David Kelly. 

In addition to music, the new company is said to be in the midst of producing a feature-length documentary about the cultural legacy of a prominent basketball figure.