HYBE is opening up its latest venture with a new label called ADOR.

The Korean artist management company that houses the likes of BTS and TOMORROW X TOGETHER announced on Friday (12/11), that it will be launching the independent label with Chief Brand Officer Min Hee Jin at the helm as CEO.

ADOR
All Doors, One Roomhttps://t.co/qyWEGUDFqf #ADOR #AllDoorsOneRoom pic.twitter.com/c7VvLx8F7o

— ADOR (@alldoorsoneroom) November 12, 2021

ADOR—which is short for All Doors, One Room—is currently prepping to bring the spotlight to a new girl group in 2022, but other than that, things are still under wraps.

Here's a summary of HYBE's 2021 briefing — webtoons with BTS, TXT, and ENHYPEN, digital photocards, NFTs, global girl group auditions, and more

"I’m fully prepared to give rise to another change in the music industry through the launch of this new label," Min Hee Jin shares in a statement. "Without any fear of taking on new challenges, we will present new artistic IP [intellectual property] and content that will showcase ADOR’s unique philosophy."

HYBE announced last week that had recorded its best quarterly performance with 341 billion KRW in sales and 65.6 billion KRW in operating profit in Q3 of 2021.The company also revealed that it will utilize artist IP in webtoons and web novels, release new games, and upgrade Weverse. Media content and retail businesses from HYBE AMERICA are currently under development.