This is a victory for all of Southeast Asian hip-hop.
Malaysian rap titan Joe Flizzow received the honour of Best Southeast Asia Act at the MTV Europe Music Awards 2018 (EMA) that happened in Bilbao, Spain yesterday.
In a singular career that has seen him helm a vast array of projects, including renowned record label Kartel Records, as well as the immensely popular 16-bar freestyle showcase 16 Baris, the Kuala Lumpur-based rapper and mogul has blazed a niche not just as an artist but as a champion and heart-on-sleeve advocate of the irreducible importance of Southeast Asian hip-hop.
He addressed the significance of the win in his acceptance message: "I am truly humbled and blessed I had the entire Malaysia supporting me. I hope this win will inspire the younger generation to never stop believing in their dreams and to work hard in trying to achieve their goals. I also want to dedicate this award to my family, my team at Sony-Kartel and my manager Yaniz Merican. Thank you for your loyalty and dedication. And of course, the fans for their undying love and support".
The other nominees of the category were The Sam Willows (SG), IV of Spades (PH), Slot Machine (TH), Afgan (IDN), Minh Hằng (VT) and Twopee Southside (TH).
Watch a video of Joe Flizzow's acceptance message via his Instagram below.