They're calling it "space gaze", the musical marriage of shoegaze overlaid with synths, wispy vocals and an "off beat groove".
You'd think such a non-specific term and all those ethereal sounds would translate into a mess of noise, but the Hong Kong five-piece, comprising of Andy and Sky on guitar, brothers Wang and Wai on bass and drums, and Kim on vocals and synth, make it better than you'd ever be able to imagine.
Self proclaimed "weirdos" with an aesthetic that matches their musical output, Thud are hugely endearing.
Their latest single, which was mixed by Max Bloom, guitarist and lead vocalist of UK indie band Yuck, was released along with a trippy drippy music video directed by young HK director Neo Yeung.
Featuring many a psychedelic neon colours and throwback 80's-esque visuals, it is quite the pleasant feast for the senses.
Having already supported a slew of international acts including Yuck, Postiljonen, Braids, Caspian and The Bilinda Butchers — along with a recent show in Singapore thanks to Esplanade — we impatiently anticipate their global take over.
Get to know Thud in our Introducing feature piece on them here.
Watch Thud's music video for their new single 'Prime of Pride':