Indonesian singer-songwriter Maudy Ayunda makes a triumphant return to the music scene with the release of her anticipated fourth studio album, Pada Suatu Hari. This album marks a pivotal moment in Maudy Ayunda’s musical journey, redefining her artistry where she taps into her storytelling roots to craft an immersive and cinematic soundscape for her listeners.
The title carries a dual meaning that encapsulates the essence of the album: a collection of songs that traverse time, celebrating the beauty of the human experience in all its fleeting yet profound moments. Translated as “One Day”, the title embodies a hopeful gaze towards the future, yet it also echoes “Once Upon A Time”, a tender nod to the moments that have shaped us. This interplay between the past and the future serves as the foundation of the album.
Pada Suatu Hari immerses listeners in a world of storytelling that transcends the traditional boundaries of pop music. The album shows a more mature and introspective side of Maudy in piecing a mosaic of life’s defining moments, those filled with nostalgia, love and self-discovery. What started as a personal exploration has now transformed into a powerful tool to connect and reflect.
“Pada Suatu Hari is my ode to storytelling,” Maudy says. “I wanted this album to feel like a storybook. Each song is its own chapter, a piece of a larger narrative that reflects not only my journey but the collective experience we all have. Whether it’s falling in love, questioning our place in the world or simply trying to make sense of our emotions, this album was my way of reflecting inwards and around.”
Each song is a conversation starter that’s paired with lyrics that are rich with symbolism and vivid imagery. It is a testament to Maudy’s growth as both an artist and a storyteller. Beyond that, the album also offers a much-needed commentary on modern life. Themes of mental health, the struggles of modern urban life, the overwhelming allure of constant connectivity and the impact of social media are explored with such thoughtfulness and honesty. There is a tenderness in Maudy’s lyricism in tackling these deeper issues that resonate with us all.
“This album allows me to reconnect with who I am as a person and as an artist,” Maudy says. “The process was a beautiful exercise in vulnerability, but also in embracing the uncertainty that comes with being human. I hope when people listen to this album, they can find something they’ve been searching for, whether it’s a sense of peace, an understanding of themselves or just a reminder that we’re all on this journey together.”
Accompanying the cinematic storytelling is a striking visual narrative rooted in the concept of “Urban Fairytale” - a paradoxical fusion of two seemingly incompatible elements that challenge conventions and celebrate the unexpected beauty of contradictions. The city, with all its noise and monotony, is the stage for profound human connections. Whereas love, in this context, becomes the fairytale element that breaks through the mundane and offers a glimpse of the extraordinary. With striking imagery like a truck sprouting wings or a woman clad in armor walking through a busy street, this concept underscores the idea that, even in the most unexpected places, we can find stories that inspire, connect and ignite our sense of wonder.
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