Tune into Music Matters: Behind the Streams this Tuesday to find out more about livestreaming

Tune into Music Matters: Behind the Streams this Tuesday to find out more about livestreaming

Livestreaming is becoming the new normal now, but with this rising trend comes a whole host of considerations, from legal rights to ways to earn revenue. 

Branded will be hosting two sessions for creatives interested in online entertainment, including performers, content producers, content owners, rights holders, publishers, and digital platforms. The sessions will discuss topics such as monetisation, rights, livestreaming as compared to video on demand, as well as livestream production tips.

The sessions' timing and speakers are as follows. 

Part 1

When: 12 May, 10AM PH/SG/MY Standard Time, 9AM TH/ID Standard Time

Ed Shapiro

A transactional entertainment lawyer with over 26 years of experience, Ed Shapiro is known for representing some of the biggest performers and songwriters, such as Rihanna, Jay-Z, and more. His practice also extends to the representation of many top professional athletes in major league sports. His practice focuses on negotiating a range of contracts, including endorsement and sponsorship agreements, touring, media, merchandising, and production and distribution agreements.

Olivia O'Brien

A multi-platinum singer-songwriter, Olivia O'Brien first broke into the scene in 2016 with her hit single, 'i hate u, i love u', peaking at number 10 on the Billboard Hot 100. She signed with Island Records soon after, and was nominated for an iHeartRadio Music Award for Best Solo Breakout in 2017. She released her second album, Was It Even Real?last year and was slated to perform for Coachella in April before it was rescheduled.  

Nora Wong

Vice President, Marketing, of Live Nation Entertainment, Nora Wong currently leads marketing activities across Asia and the Middle
East. Working with more than 10 markets and teams in the region, Nora is instrumental in driving fan engagement programs, ticket sales strategies, and digital transformations. 

Register for this session here

Part 2

When: 12 May, 4PM PH/SG/MY Standard Time, 3PM TH/ID Standard Time

Michael Gudinski AM

Under Michael Gudinski's leadership, Mushroom Group has risen to become Australia’s largest independent music entertainment group. Its touring arm, Frontier Touring, is widely regarded as one of the most respected concert promoters in Australia, having been recognised with the #3 Top Promoter Award at the Billboard Live Music Awards. It has toured artists such as Billy Joel, The Rolling Stones, Foo Fighters, Eagles, Taylor Swift, Paul McCartney, and more. 

Ruuben van den Heuvel

Ruuben van den Heuvel heads ANZ and SEA Music Partnerships for YouTube and Google Play. He works with a broad spectrum of music partners to license, distribute and market their content to YouTube and Google Play's audience globally.

Helena Kosinski

Helena Kosinki leads business development for Nielsen Music / MRC Data’s expanding global music business. For more than two decades, Nielsen Music / MRC Data’s consumer research, sales, streaming and airplay data have been a trusted source for the Billboard charts, and is widely cited by media outlets as the standard for music industry measurement.

Gregor Pryor

Co-chair of Reed Smith’s global Entertainment and Media Industry Group, Gregor Pryor is recognised as one of the world’s leading
lawyers in digital media and has broad experience of advising clients on the acquisition, production, licensing and distribution of content on media networks and platforms. He has also been listed as one of the ‘Top 100 Most Influential People in Digital Media’ in Wired Magazine. 

Register for this session here

There will be a Q&A segment for participants to raise questions. Music Matters Live alumni Jon Chua JX and Deena Lynch (Jaguar Jonze) will also be treating everyone to a live performance at the end of both sessions. 

Participants can tune into the sessions on Twitch