For those not into the #vapelife, Nasty Juice is actually a major distributor of vape e-liquid in Malaysia, specializing in delicious fruity juices. And in a sly bit of marketing, the extremely popular Melaka-based brand has now tabbed a rap icon from across the Causeway to ambassador their product in a wonderful track and music video aptly entitled 'NA$TY'.
With close ties to names like Joe Flizzow and SonaOne (read out interview with him here), Akeem Jahat is well-known and well-respected in the Malaysian scene, which explains why a Malaysian company would pick a Singaporean MC to champion their product. And to his credit, Akeem really delivers here with expectedly clever Malay verses (about vapes of course) and infinite swagger.
In terms of flow and structure, the song is indeed a direct play on an Akeem staple called 'LVL 22s' - but this witty spin-off is imbued with enough originality, energy and well-produced visuals to stand on its own.
Watch the music video for Akeem Jahat x Nasty Juice - 'NA$TY' below.