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WATCH: Yllis teams with Czech-Dutch experimental design studio The Rodina for 'Parade'

WATCH: Yllis teams with Czech-Dutch experimental design studio The Rodina for 'Parade'

After tripping us out with debut single 'wiik' (as well as his impressive Bandwagon Mix), Singaporean producer Yllis pops up once again with a brand new audio-visual experience entitled 'Parade'. Just as as a piece of music, this track already succeeds as experimental electronic pop exercise - equal parts shimmering sonic futurism and sly philosophical challenge.

But as an experience, the unveiling for 'Parade' has become so much more. In teaming up with independent cross-media graphic designers The Rodina, 'Parade''s exploration of online narcissism becomes engrossing on a visual and a holistic level. 

As Yllis himself explains, "It questions the ecstasy of parading the self - duplicating the self or creating the image of the "ideal" self as a means of achieving a sense of value, distinction or immortality. How do we construct our identity in a post-representational digital reality? 'Parade' is a fantasy rainy world, where hearts together with hundreds of other emojis orgasmically fly across the screen."

This is Yllis' second single, taken off his forthcoming ISLAND-01 EP, slated for release in June.

Experience 'Parade' fully via www.yllisparade.lol. For more traditional consumption, you can watch the amazing music video below.


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