YouTube have just launched a new shopping feature for creators.
Earlier this year, the video platform has been testing out a new live shopping feature with their major live events like the Brazilian soccer tournament Paulistāo and the music and arts festival Coachella. In an announcement made on 19 July, YouTube shared that they are now expanding the live shopping feature to more creators and adding new shopping services.
📢 creators!! you can now sell products from your Shopify store directly on your YouTube channel in just a few steps 🛍️
— TeamYouTube (@TeamYouTube) July 19, 2022
more details & eligibility here: https://t.co/QaHBbAHCjl pic.twitter.com/fUXokVg0yT
Beyond a live shopping feature which allows users to buy items and products while watching a livestream video, YouTube will also be adding a shopping tab that allows users in the US, Brazil, and India can view shoppable content from around the world. The feature will also be rolled out to more countries within the coming year.
There will also be a shopping tab available on creators' channels that they customise and arrange so that their viewers have easy access to the products that they are promoting and selling. All these new features and services come in partnership with Shopify.
"We believe creators are the next generation of merchants, and YouTube has been a long-time leader in powering this new cohort of entrepreneurs. We’re excited to partner with YouTube, and help scale the creator economy into its next phase of growth," said Kaz Nejatian, VP of Product at Shopify.
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