AleXa and Bader AlShuaibi bring the worlds of K-pop and Arabic pop together in their new collaborative single!
Titled 'Is It On', the track is an initiative by Spotify and Warner Music Korea and is the first-ever collaboration between artists from the former's RADAR Korea and RADAR MENA programmes, which support budding artists in South Korea and the Middle East and North Africa respectively.
Coming Soon ⏳ 스포티파이 #RADAR 프로그램을 통해 AleXa 와 Bader AlShuaibi가 함께한 콜라보앨범이 공개 될 예정입니다. 5월21일 이번 주 금요일 많이 기대해주세요!! #IsItOn pic.twitter.com/n0Dv6vPfzx— AleXa (@AleXa_ZB) May 18, 2021
Penned by Bader and produced by ORAE, the single, out on 21 May, will capitalise on K-pop's popularity in countries such as the UAE and Saudi Arabia and "amplify music with the potential to crossover". It will also allow both Bader and AleXa to extend their reach to new audiences around the world.
“I’m so grateful for this collaboration. It’s a fresh, never-heard-before mix of cultures and sound. I really can’t wait for our fans all over the world to hear this track,” shared 'Bomb' hitmaker AleXa, who won Soompi's Rising Legends and participated in the 2018 reality competition series Produce 48.
The Korean-American artist's enthusiasm was shared by her collaborator. Bader said: 'It’s 2021, we barely see any borders between cultures and people. This project is the child of globalisation and my personal love for Korean Pop culture. AleXa is an extremely talented artist and together I believe we created the coolest cross-cultural collaboration, ever."
Stream AleXa's DECOHERENCE here:
Stream Bader AlShuaibi's Belarabi here: