BLACKPINK kept the world on the edge of its seat as they finally unveiled their first full-length effort THE ALBUM.
On Friday (10/02), the sensational K-Pop superstars held global livestream events with V Live, Apple Music, and YouTube, leading up to the release of THE ALBUM and the official music video for their David Guetta-produced single 'Lovesick Girls' via YG Entertainment.
#THEALBUM is out now 💗 Experience #BLACKPINKpresentsTHEALBUMEnhanced exclusively on @Spotify 🖤 #SpotifyxBLACKPINK https://t.co/m3LLAq6fuD pic.twitter.com/AXDqXm4rXC— BLACKPINKOFFICIAL (@BLACKPINK) October 2, 2020
THE ALBUM, which was recorded during the ongoing coronavirus pandemic, pushed the 'Ice Cream' act to perfect it for their fans.
OUT NOW. 1ST FULL ALBUM [THE ALBUM] #BLACKPINK #블랙핑크 #1stFULLALBUM #THEALBUM #LovesickGirls #HowYouLikeThat #IceCream #PrettySavage #BetYouWanna #CrazyOverYou #LoveToHateMe #YouNeverKnow #Release #YG https://t.co/rHT23cUjjk pic.twitter.com/MdUE0VF1Vu— BLACKPINKOFFICIAL (@BLACKPINK) October 2, 2020
"I think it's made us more focused into completing the album and making it the best thing we can give to our fans, and perfecting it and everything," Rosé said in an interview with Apple Music's Zane Lowe. "I feel like this album could get a lot of light and energy to everybody being stuck at home not knowing what to do hopefully this can cheer them up."
They'd worked with 13 producers on THE ALBUM, including Teddy, Tommy Brown, R. Tee, Mr. Franks, LØREN, Ariana Grande, and 24 for the album.
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Following their pre-release livestream events throughout the morning, BLACKPINK shared the official music video for 'Lovesick Girls.'
#BLACKPINK 'Lovesick Girls' M/V— YG FAMILY (@ygent_official) October 2, 2020
📺NAVER TV : https://t.co/HfigyeiWTw
🎬YouTube : https://t.co/gfPGEjluUD#블랙핑크 #1stFULLALBUM #THEALBUM #LovesickGirls #MV #20201002_12amEST #20201002_1pmKST #OutNow #YG
The visual garnered over 10 million views in less that an hour since its release. This new milestones surpasses BLACKPINK's previous record with 'Ice Cream' of 10 million views within two hours and 55 minutes.
Check out the new video below.
BLACKPINK broke records with the release of THE ALBUM as they sold over 1 million pre-order units, globally, becoming the first K-Pop girl group to do so in history.
Check out the making of the 'Lovesick Girls' music video and the dance practice video below:
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670,000 units were sold in Korea with an additional 340,000 units in the United States and Europe. Plus, 18,888 copies of their limited edition LP sold out early.
Stream BLACKPINK's THE ALBUM below.
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