IU is back!
In an announcement made on 11 January, the K-pop singer's agency EDAM Entertainment revealed that IU will be releasing the brand new song on 27 January. This new single, which is described to have a "bright, cheerful pop sound", comes as part of her upcoming album slated for release later this year.
On 15 January, IU revealed the title of the track 'Celebrity' via social media, alongside the artwork for the song.
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The singer first hinted at her comeback during her speech at the 35th Golden Disc Awards, where she won Song of the Year for her track 'Blueming'.
아이유 정규 5집 선공개— 아이유(IU) 공식 트위터 (@_IUofficial) January 21, 2021
<Celebrity> Concept Teaser #아이유 #IU #Celebrity pic.twitter.com/sbIijhqj7J
"I am planning to release a new album. I think it will be a full album. I hope to release at least one song in January that can bring sincere comfort to those who are tired and suffering right now. I think I will be able to release a song that is refreshing and gives people strength," said IU, in her winning speech.
[UPDATE 3 MARCH 2021] IU has announced LILAC as her fifth studio album, the follow-up to 2017's Palette. The new album is slated for release on 25 March, 6 PM KST (5 PM PHT/SGT).
IU 5th Album <LILAC>— 아이유(IU) 공식 트위터 (@_IUofficial) March 3, 2021
2021.03.25 6PM(KST) Release#아이유 #IU#정규5집 #5th_Album#라일락 #LILAC pic.twitter.com/4fQCeyc6ih
LILAC will be available for pre-order from 5 March at 1 PM (TH/ID Standard Time), 2 PM (PH/SG/MY Standard Time).
[공지] IU 5th Album <LILAC> 예약 구매 안내— 아이유(IU) 공식 트위터 (@_IUofficial) March 5, 2021
📍 예약 구매일 : 21.03.05 ~ 21.03.25
📍 앨범 판매일 : 21.03.26
📍 예약 구매처 : 각 온,오프라인 음반 판매처
* 자세한 내용은 IU 공식 팬카페에서 확인해주세요#아이유 #IU#정규5집 #5th_Album#라일락 #LILAC pic.twitter.com/zkwuulm238
The singer released 'Eight' early last year, which featured and was produced by BTS' SUGA. IU also recently acted in the fantasy K-Drama Hotel del Luna, whose OST 'Our Happy Ending' was also performed by the K-pop star.
Watch IU with 'Celebrity':